tag:blogger.com,1999:blog-10800026300823248342024-02-19T03:01:02.478-08:00Marketing ManagementInternational Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-1080002630082324834.post-60755921516789253492009-01-31T03:37:00.000-08:002009-01-31T03:38:57.309-08:00Upward Stretch<div align="justify">Companies at the lower end of the market might want to enter the higher end. They may be attracted by faster growth rate or higher margins at the higher end, or they may simply want to position themselves as full-line manufacturers. Sometimes companies stretch upward in order to add prestige to their current products. In stretching its product line upward, Toyota opted to produce two even more expensive models under the Lexus brand, to compete against BMW 5 and 7 series vehicles as equivalent Mercedes models.<br /></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-41182888768795366152009-01-31T03:34:00.000-08:002009-01-31T03:37:02.683-08:00Two-way Stretch<div align="justify"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4Q7OjyYHUFL3o8cKMkk55CN6FqH4-YKZZY8GUqQeXU2gvS3MftL6clGdgb31gPZ65hZY-hyl-Q0KxwsuT0wGQloUA5kZwJOM5Keq7JVLjJ9bEwf5DAIERuWXsCmZfZqTotpHhtlnra1s/s1600-h/two.jpg"><img id="BLOGGER_PHOTO_ID_5297420281183393426" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 128px; CURSOR: hand; HEIGHT: 140px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4Q7OjyYHUFL3o8cKMkk55CN6FqH4-YKZZY8GUqQeXU2gvS3MftL6clGdgb31gPZ65hZY-hyl-Q0KxwsuT0wGQloUA5kZwJOM5Keq7JVLjJ9bEwf5DAIERuWXsCmZfZqTotpHhtlnra1s/s200/two.jpg" border="0" /></a>Companies in the middle range of the market might decide to stretch their lines in both directions. Sony did this to hold off copycat competitors for its Walkman line of personal cassette player. Sony introduced its first walkman in the middle of the market. As imitative competitors moved in with lower-priced models, Sony stretched downward. At the same time, to add lustre to its lower-priced models and to attract more affluent consumers, Sony stretched the Walkman line upward with new models and technology</div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-88233935195673736982009-01-31T03:31:00.000-08:002009-01-31T03:34:17.037-08:00Product mix DecisionProduct mix is the set of all product lines and items that a particular seller offer.<br /><br /><div align="justify"><strong>The Breadth:</strong> of Unilever’s product mix refer to the number of different lines the company carries.<br /><strong>The Length:</strong> of Unilever’s product mix refers to the number of items the company carries.<br /><strong>The Depth:</strong> of Unilever’s product mix refers to the number of versions offered of each product in the line.<br /><strong>The consistency:</strong> of the product mix refers to how closely related the various product lines are in the end use<br /></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-54572623141855232672009-01-31T03:26:00.000-08:002009-01-31T03:31:08.673-08:00New Product Development Strategy<strong>The development of original products</strong>( New ZPTOS anti-dandruff Sunsilk Shampoo)<br /><strong>Product improvements</strong> (MacIII- triple blade Razor)<br /><strong>product modifications</strong> (Diet Coke)<br /><strong>New brands through the firm’s own R&D efforts</strong> (Double Cola)International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-36062636841527343232009-01-31T03:20:00.000-08:002009-01-31T03:26:45.271-08:00(PLC) Product Life Cycle & New Product Development Strategy<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKxhn-AjC2rbNdJnH4czSYK7hfWpltHMwuOb0HXipX-Nl2ypymB8nnkWdahwqVXFZL41VJbhHSXyfTU-5CetsHXrQ4FmM5tTWSljc4m7tCMEEfjYDpY-BolksqvgkUYZ8mWj9EB8CpBoY/s1600-h/plc.jpg"><img id="BLOGGER_PHOTO_ID_5297417705150552706" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 154px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKxhn-AjC2rbNdJnH4czSYK7hfWpltHMwuOb0HXipX-Nl2ypymB8nnkWdahwqVXFZL41VJbhHSXyfTU-5CetsHXrQ4FmM5tTWSljc4m7tCMEEfjYDpY-BolksqvgkUYZ8mWj9EB8CpBoY/s200/plc.jpg" border="0" /></a><strong>Stages: </strong><br /><br /><div>1.Product development<br />2.Introduction<br />3.Growth<br />4.Maturity<br />5.Decline </div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-2016426809290844742009-01-31T03:12:00.000-08:002009-01-31T03:16:37.863-08:00Product Life cycle Marketing StrategyGrowth Stage<br />Maturity Stage<br />Decline Stage<br />Introduction StageInternational Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-35509925582982610822009-01-31T03:05:00.000-08:002009-01-31T03:12:27.265-08:00PRICING STRATEGIES lecteure plan<div align="justify"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwB4QpaNIqA-Nwj48xH2E9pevdxbcQXCmpRmQhVR1WIFNCabtpJahmpSQaO-tV7QW4W5gLw6liTA2Pq8nZQ5T32FEH7xW-7hjXI8p1nZ9Ez5hxTL32VclLK9SGccSXWU-GA3GzuxXzYn4/s1600-h/pr.jpg"><img id="BLOGGER_PHOTO_ID_5297413948463394338" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 109px; CURSOR: hand; HEIGHT: 102px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwB4QpaNIqA-Nwj48xH2E9pevdxbcQXCmpRmQhVR1WIFNCabtpJahmpSQaO-tV7QW4W5gLw6liTA2Pq8nZQ5T32FEH7xW-7hjXI8p1nZ9Ez5hxTL32VclLK9SGccSXWU-GA3GzuxXzYn4/s320/pr.jpg" border="0" /></a>1.Steps in setting the Price<br />2.New product Price strategies<br />3.Product mix pricing strategies<br />4.Price adjustment strategies and Price changes</div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-18109684972872623232009-01-31T03:00:00.000-08:002009-01-31T03:05:47.740-08:00Factors to consider when setting pricing<div align="left"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXpDNpWsaiyizHaiQZ7F5GoLlzlS3Whi8kCc6t1Dhb-zv-bjNwuurqekoYv5vFXhEeCAgzf5ADRSCxUJXJaqBuQH8wGND7Xt-pAx7qYLlwpV6fdhigjgnRHjBDu3suik7ndpbALmczBdc/s1600-h/f.jpg"><img id="BLOGGER_PHOTO_ID_5297412051146427010" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 198px; CURSOR: hand; HEIGHT: 246px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXpDNpWsaiyizHaiQZ7F5GoLlzlS3Whi8kCc6t1Dhb-zv-bjNwuurqekoYv5vFXhEeCAgzf5ADRSCxUJXJaqBuQH8wGND7Xt-pAx7qYLlwpV6fdhigjgnRHjBDu3suik7ndpbALmczBdc/s200/f.jpg" border="0" /></a> <strong>Internal Factors:</strong><br />•Marketing objectives; maximum profit, High share, build customer loyalty.<br />•Mktg-mix strategy<br />•Costs<br />•Org. considerations<br /></div><br /><br /><br /><div align="justify"><strong>External factors:</strong><br />•The market and demand<br />•Competitor’s pricing<br />and offers<br />•Other external factors;<br />pure competition,<br />monopolistic competition,<br />Oligopolistic competition<br /></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com1tag:blogger.com,1999:blog-1080002630082324834.post-44451934356180671382009-01-31T02:14:00.000-08:002009-01-31T03:00:25.686-08:00New Product Pricing Strategies<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBU5-XLmY6xEaLM0SiPtAm_7q5HcUVnJrRMORzsVM8UTX-Y6DrNvMOPYmzBfNJdkTFeAphcoZofImR6l51SuWiLqJphBBF-i5QwpP6YP8bS3VzXQufyRGzgZF_yuGkRWJkx34x0MqR3x8/s1600-h/pri+adj.jpg"><img id="BLOGGER_PHOTO_ID_5297410752653503682" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 117px; CURSOR: hand; HEIGHT: 120px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBU5-XLmY6xEaLM0SiPtAm_7q5HcUVnJrRMORzsVM8UTX-Y6DrNvMOPYmzBfNJdkTFeAphcoZofImR6l51SuWiLqJphBBF-i5QwpP6YP8bS3VzXQufyRGzgZF_yuGkRWJkx34x0MqR3x8/s200/pri+adj.jpg" border="0" /></a> <span style="font-size:130%;"><strong>Pricing an innovative Product:</strong><br /></span><br /><p align="justify"><strong>Market-Skimming Pricing</strong><br />Setting a high price for a new product to skim maximum revenue from the segments willing to pay the high price; the company makes fewer but more profitable sales.<br /><br /><strong>Market –Penetration Pricing</strong><br />Setting a low price for a new product in order to attract a large number of buyers and a large market share.<br /></p><br /><p align="justify"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgAQcRww8P4qac0RBIyMnB0oXzFnb0lNFR7D4kjP7PPaBgeatBASkvSIiuaI_DTtHQYcuwjrlXfG5dcY7RuGycxmW2FfBDm3T8P_pp5rYf6yE47O9fB5qLWauN2Ey2LHg9o8xXa-KTsLk/s1600-h/1.jpg"><img id="BLOGGER_PHOTO_ID_5297403952568812610" style="FLOAT: left; 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MARGIN: 0px 10px 10px 0px; WIDTH: 107px; CURSOR: hand; HEIGHT: 61px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfGnDPDr1lSvgKd_UmF3B6pOc_gvPIndrDr9k4Ku7Hn16hzp2CHlr0cGN9WEihhAFcGilp8aza14UXzzgcvWBNwt7B89woJmFslKqFCKZ0aQXgxw66aeoRkb7M-uOq-IAGP9HzguP8eUQ/s200/8.jpg" border="0" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdHFpzRxxbV0pvK1EIuP7xnxkuffjeYz7nyppbv59R3oQWJ5AL_Nlp2GOviaT1QiZ0m3sZoaj36Crl5E2S1P3l4iArWjqJNPLEXzuMsqefJBuV3AdjlgItVyl5JnulCP-NvBYwyNcVlhE/s1600-h/9.jpg"><img id="BLOGGER_PHOTO_ID_5297404975344781730" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 112px; CURSOR: hand; HEIGHT: 60px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdHFpzRxxbV0pvK1EIuP7xnxkuffjeYz7nyppbv59R3oQWJ5AL_Nlp2GOviaT1QiZ0m3sZoaj36Crl5E2S1P3l4iArWjqJNPLEXzuMsqefJBuV3AdjlgItVyl5JnulCP-NvBYwyNcVlhE/s200/9.jpg" border="0" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnn0CqeYN-sB5IBOdMTHsa52QaOv8SaGqgNZ_0_KIKSUoPrRAQ6urRzC4hI_hrP9S7GSvnIpqOMVP8SsyE8JYlwYpSmnO5BGCHsYAWZSpHHbyXEGFYZxfmHOKcTFloH6OG-aFGCcOsQg4/s1600-h/7.jpg"><img id="BLOGGER_PHOTO_ID_5297404974717121122" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 107px; CURSOR: hand; HEIGHT: 61px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnn0CqeYN-sB5IBOdMTHsa52QaOv8SaGqgNZ_0_KIKSUoPrRAQ6urRzC4hI_hrP9S7GSvnIpqOMVP8SsyE8JYlwYpSmnO5BGCHsYAWZSpHHbyXEGFYZxfmHOKcTFloH6OG-aFGCcOsQg4/s200/7.jpg" border="0" /></a><br /></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-80866437371985950942009-01-31T02:04:00.000-08:002009-01-31T02:13:53.405-08:00Product-mix Pricing Strategies<strong>Product/service line pricing</strong><br />Setting price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitors and service line items.<br /><strong>Optional-product pricing</strong><br />Pricing optimal or accessory products sold with the main product.<br /><strong>Captive-product pricing</strong><br />Pricing products that must be used with the main product<br /><strong>By-product pricing</strong><br />Pricing low–value by-products or services to get rid of them<br /><strong>Product-bundle pricing</strong><br />Pricing bundles of products sold together.International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.comtag:blogger.com,1999:blog-1080002630082324834.post-7758951359965470702009-01-31T01:57:00.000-08:002009-01-31T03:20:18.118-08:00Price Adjustment Strategies<div align="justify"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhogcWa1QUPYTthRikD_PjUqWbAV-huy3Nypw_axYtJ6ID1Ws8G_UXlKF6Z6JO2xveKUuQIAdyS7-YQncA_PHbiqspplajqAArHNkrAlf9VxlBD6nkoFj2AgcqRK8l3q6s9oFr_PtaQlso/s1600-h/no.jpg"><img id="BLOGGER_PHOTO_ID_5297415847809009378" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 202px; CURSOR: hand; HEIGHT: 447px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhogcWa1QUPYTthRikD_PjUqWbAV-huy3Nypw_axYtJ6ID1Ws8G_UXlKF6Z6JO2xveKUuQIAdyS7-YQncA_PHbiqspplajqAArHNkrAlf9VxlBD6nkoFj2AgcqRK8l3q6s9oFr_PtaQlso/s200/no.jpg" border="0" /></a>Companies usually adjust their basic prices to account for various customer differences and changing situation.<br /><br /><br /></div><div align="justify"><strong>Discount and allowance Pricing:</strong><br />1.Cash discounts<br />2.Functional discount<br />3.Seasonal discount<br />4.Trade-in-allowance<br /><strong>Segment Pricing:</strong><br />1.Customer segmented pricing<br />2.Product segmented pricing<br />3.Time segmented pricing<br /><strong>Psychological pricing:</strong><br />1.Reference pricing<br /><strong>Promotional pricing:</strong><br />1.Special event pricing<br />2.Longer warranties<br />3.Free servicing<br /><strong>Value pricing</strong><br /><strong>Geographic Pricing:</strong><br />1.FOB-origin pricing<br />2.Uniform delivered pricing<br />3.Freight absorption pricing<br /><strong>International Pricing</strong> </div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-36864750147083601272009-01-31T01:54:00.000-08:002009-01-31T01:56:55.927-08:00Price ChangesAfter developing their price structures and strategies companies may face occasions when they will want either to cut or to raise prices.<br /><br />1.Initiating price increases<br />2.Buyer reaction to price changes<br />3.Responding to price changes (Competitors)International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com1tag:blogger.com,1999:blog-1080002630082324834.post-78389916750306121672009-01-31T01:47:00.000-08:002009-01-31T01:54:40.044-08:00<span style="font-size:130%;"><strong><em>DISTRIBUTION AND PROMOTION STRATEGY</em></strong></span>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-86979239141376093882009-01-31T01:44:00.000-08:002009-01-31T01:46:51.279-08:00DISTRIBUTION STRATEGY lecture plan<div align="justify">1.Channel design decision<br />2.Channel management decision<br /></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-48043629416695098712009-01-31T01:41:00.000-08:002009-01-31T01:43:49.838-08:00Channel Design Decesion<div align="justify">1.Analyzing consumer service needs<br />2.Setting channel objectives and constraints<br />3.Identifying the major alternatives<br />4.Types of intermediaries<br />5.Company sales force<br />6.Manufacturer’s agency<br />7.Industrial distributors<br />8.Number of intermediaries<br />9.Intensive distribution<br />10.Exclusive distribution<br />11.Selective distribution<br /></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-33810114203697261632009-01-31T01:37:00.000-08:002009-01-31T01:41:04.876-08:00Channel Management Decision<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO8vyVrwM516YxqzVT0uEjWJ2mv8-0-gl_RG8YETta-UfKtV-dGTBaMt6DZFzxOOVsDP_piKGfcLjx1zrX9ZNfHymIbQ9mOvfQJNMdkd6hcI3t5Mf_oZldeQqPkk9FvhOBdJU6tttOEJA/s1600-h/chan.jpg"><img id="BLOGGER_PHOTO_ID_5297390451762347538" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 143px; CURSOR: hand; HEIGHT: 97px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO8vyVrwM516YxqzVT0uEjWJ2mv8-0-gl_RG8YETta-UfKtV-dGTBaMt6DZFzxOOVsDP_piKGfcLjx1zrX9ZNfHymIbQ9mOvfQJNMdkd6hcI3t5Mf_oZldeQqPkk9FvhOBdJU6tttOEJA/s320/chan.jpg" border="0" /></a><br /><div>1.Selecting channel member<br />2.Motivating channel member<br />3.Evaluating channel member </div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-24892611536940035812009-01-31T01:26:00.000-08:002009-01-31T01:37:04.009-08:00PROMOTION STRATEGY lecture plana.Advertising<br />b.Major decisions<br />c.Personal selling<br />d.Personal selling process<br />e.Sales promotion<br />f.Public relations (Publicity)International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-66635649877623279552009-01-30T02:44:00.000-08:002009-01-30T02:45:56.140-08:00Tools of Promotional-mix1.Advertising<br />2.Direct Marketing<br />3.Sales promotion<br />4.Salesmanship ( Personal Selling)<br />5.Public relationInternational Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-42332589739834637862009-01-30T02:28:00.000-08:002009-01-30T03:47:43.548-08:00Advertising<div align="justify"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHcgTvdwQgaOBuygGMT5DflWQV4PQS60w64-XOTmvK0JMzxz7iWodrWgwN6hdYMUwUODh0w0a2PiubCIdJQztFvE7WGUJnhJ945vqkCJPL36yFjO562uN9AdQ0AeMPwgsYYvq7lDKNR6A/s1600-h/adv.jpg"><img id="BLOGGER_PHOTO_ID_5297049742152021202" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 224px; CURSOR: hand; HEIGHT: 453px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHcgTvdwQgaOBuygGMT5DflWQV4PQS60w64-XOTmvK0JMzxz7iWodrWgwN6hdYMUwUODh0w0a2PiubCIdJQztFvE7WGUJnhJ945vqkCJPL36yFjO562uN9AdQ0AeMPwgsYYvq7lDKNR6A/s320/adv.jpg" border="0" /></a>Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.<br /><br /><span style="color:#ff0000;">Objectives setting<br />Communication<br />objectives<br />Sales objectives</span><br /><br /><span style="color:#006600;">Budget decision<br />Affordable approach<br />Percent of sales<br />Competitive parity<br />Objective and task</span><br /><span style="color:#006600;"></span><br /><span style="color:#000099;">Message decision<br />message strategy<br />Message execution</span><br /><span style="color:#663366;"><br />Media<br />decision<br />Reach,<br />frequency,<br />Media type.<br /></div><blockquote><p align="justify"></p></blockquote></span>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-32394204259738625612009-01-30T02:27:00.000-08:002009-01-30T02:59:24.722-08:00Direct Marketing<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFd-0nEZrtETuerUBqr1wfofBYbK1ZrJR6rqzAdAC0ZW-jTf8jD-KqH6iyUOvMjbFuIhOpmItdoA1GCqJmNcCxt_jnliaGMjXDK-ZH6zaKCYUy00bSNZZrNs81QbSjXlcHVEmqzQxTrd8/s1600-h/direct.gif"><img id="BLOGGER_PHOTO_ID_5297039621611668370" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 149px; CURSOR: hand; HEIGHT: 150px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFd-0nEZrtETuerUBqr1wfofBYbK1ZrJR6rqzAdAC0ZW-jTf8jD-KqH6iyUOvMjbFuIhOpmItdoA1GCqJmNcCxt_jnliaGMjXDK-ZH6zaKCYUy00bSNZZrNs81QbSjXlcHVEmqzQxTrd8/s320/direct.gif" border="0" /></a><br /><div>Any of a number of promotional activities aimed at gaining a direct sales result, such as direct mail. These activities may or may not supplement advertising and may employ sales promotions.</div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-78992895830224379422009-01-30T02:24:00.000-08:002009-01-30T03:05:01.773-08:00Personal selling<div>Personal selling is a personal approach of direct marketing of any product to the customer.<br /><br /><strong>Qualities of a salesman:</strong><br />1.Curiosity of a cat <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq0DnO5ZT_UWfR-bodGk2q8JPDSoLR9FKz7FjcCA1cmB7ZoU5INOVosFz5hShAUxgGg7ep3RAQUli2cuXHWplswnRuaTHjPKob3y0volKQOAyWMTe8psA9kW9ssP5D1GgKq0LU4Xps3bo/s1600-h/perso+selling.jpg"><img id="BLOGGER_PHOTO_ID_5297040982198460786" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 89px; CURSOR: hand; HEIGHT: 103px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq0DnO5ZT_UWfR-bodGk2q8JPDSoLR9FKz7FjcCA1cmB7ZoU5INOVosFz5hShAUxgGg7ep3RAQUli2cuXHWplswnRuaTHjPKob3y0volKQOAyWMTe8psA9kW9ssP5D1GgKq0LU4Xps3bo/s320/perso+selling.jpg" border="0" /></a><br />2.Tenacity of a bulldog<br />3.Persistence of a bill collector<br />4.Affection of a mother<br />5.Enthusiasm of a chorus girl<br />6.Diplomacy of a way-word husband</div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-77018680770335064352009-01-30T02:18:00.000-08:002009-01-30T03:51:11.512-08:00Tools of Sales Promotion<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhekGel7kjxHEIn1BCQ_FTKdiUoyf3ruMx5ilJH6Dk-64KJd-c3r3sTMFZ2nI7jUDz3Cu2ttmYz-cv19SLGD-px6B9IiVzP-bGtnufbUbjf3hyphenhyphengVHN_Dltwh7j0Jxy60flpFUHTyoK209k/s1600-h/Picture2.jpg"><img id="BLOGGER_PHOTO_ID_5297036975908957714" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 252px; CURSOR: hand; HEIGHT: 234px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhekGel7kjxHEIn1BCQ_FTKdiUoyf3ruMx5ilJH6Dk-64KJd-c3r3sTMFZ2nI7jUDz3Cu2ttmYz-cv19SLGD-px6B9IiVzP-bGtnufbUbjf3hyphenhyphengVHN_Dltwh7j0Jxy60flpFUHTyoK209k/s320/Picture2.jpg" border="0" /></a><br /><div><strong>a.Samples<br />b.Coupons<br />c.Cash refund offers<br />( Rebates)<br />d.Free gifts<br />e.Patronage awards<br />f.Warranties<br />g.Raffle draw</strong></div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-24331284208894694722009-01-30T02:14:00.000-08:002009-01-30T03:48:48.006-08:00Public Relation<div align="justify"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHwmaVsbfQJix9lkrlq74nEZ8vw0XFz-FR9bBF0JTlTXDhZX03ZVY6sjN_PYsZOAY4hYj2D3X_reJ4ZnaeiJ0ZwET0gko39TlQAheTiFf5eKPL7UQz75KF11jse5CkbWNjEsFLAZIxIE/s1600-h/pub+rela.jpg"><img id="BLOGGER_PHOTO_ID_5297042235398406242" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 213px; CURSOR: hand; HEIGHT: 173px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnHwmaVsbfQJix9lkrlq74nEZ8vw0XFz-FR9bBF0JTlTXDhZX03ZVY6sjN_PYsZOAY4hYj2D3X_reJ4ZnaeiJ0ZwET0gko39TlQAheTiFf5eKPL7UQz75KF11jse5CkbWNjEsFLAZIxIE/s320/pub+rela.jpg" border="0" /></a><br /></div><div align="justify">Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image and handling or heading of unfavorable rumors, stories and events.</div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-87865830333831674522009-01-30T02:03:00.000-08:002009-01-30T03:19:56.811-08:00MARKET COMPETITION<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7Xt7r7ZE7HLnv2qvWNzT-eNnr3Sd3QLq15qvH8-TnqVxhSxt3SxGTz9Oq9nKgZS1FQgmThZt-or23rtG2dEJYH7AcF7R9MLoIWQxQVtRJJjvY6-zJoBSOmBZEEht7HP5-MA104Tm8eM/s1600-h/mar+com+up.jpg"><img id="BLOGGER_PHOTO_ID_5297043155160603858" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 220px; CURSOR: hand; HEIGHT: 156px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7Xt7r7ZE7HLnv2qvWNzT-eNnr3Sd3QLq15qvH8-TnqVxhSxt3SxGTz9Oq9nKgZS1FQgmThZt-or23rtG2dEJYH7AcF7R9MLoIWQxQVtRJJjvY6-zJoBSOmBZEEht7HP5-MA104Tm8eM/s320/mar+com+up.jpg" border="0" /></a><br /><div><strong>Content:<br /></strong>A.Market Competitors<br />B.Competitive strategies for market leader<br />C.Market challenger strategies<br />D.Market-Follower strategies<br />E.Market Nicher strategies</div>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0tag:blogger.com,1999:blog-1080002630082324834.post-38772706889532219082009-01-30T02:01:00.000-08:002009-01-30T02:03:12.806-08:00Market Competitors<strong>Market Leader (40% market share)<br />Market Challenger (30% M.S)<br />Market Follower (20% M.S)<br />Market Nisher (10% M.S)<br /></strong>International Islamic University Chittagonghttp://www.blogger.com/profile/03341397493799879464noreply@blogger.com0