Product mix Decision

Product mix is the set of all product lines and items that a particular seller offer.

The Breadth: of Unilever’s product mix refer to the number of different lines the company carries.
The Length: of Unilever’s product mix refers to the number of items the company carries.
The Depth: of Unilever’s product mix refers to the number of versions offered of each product in the line.
The consistency: of the product mix refers to how closely related the various product lines are in the end use