Price Adjustment Strategies

Companies usually adjust their basic prices to account for various customer differences and changing situation.

Discount and allowance Pricing:
1.Cash discounts
2.Functional discount
3.Seasonal discount
Segment Pricing:
1.Customer segmented pricing
2.Product segmented pricing
3.Time segmented pricing
Psychological pricing:
1.Reference pricing
Promotional pricing:
1.Special event pricing
2.Longer warranties
3.Free servicing
Value pricing
Geographic Pricing:
1.FOB-origin pricing
2.Uniform delivered pricing
3.Freight absorption pricing
International Pricing