1.Analyzing consumer service needs
2.Setting channel objectives and constraints
3.Identifying the major alternatives
4.Types of intermediaries
5.Company sales force
6.Manufacturer’s agency
7.Industrial distributors
8.Number of intermediaries
9.Intensive distribution
10.Exclusive distribution
11.Selective distribution
2.Setting channel objectives and constraints
3.Identifying the major alternatives
4.Types of intermediaries
5.Company sales force
6.Manufacturer’s agency
7.Industrial distributors
8.Number of intermediaries
9.Intensive distribution
10.Exclusive distribution
11.Selective distribution