Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
Objectives setting
Communication
objectives
Sales objectives
Budget decision
Affordable approach
Percent of sales
Competitive parity
Objective and task
Message decision
message strategy
Message execution
Media
decision
Reach,
frequency,
Media type.
Objectives setting
Communication
objectives
Sales objectives
Budget decision
Affordable approach
Percent of sales
Competitive parity
Objective and task
Message decision
message strategy
Message execution
Media
decision
Reach,
frequency,
Media type.